Direxion Expands Buy-And-Hold Products With Two Rules-Based Alpha Seeking Index ETFs

Insider Sentiment Shares ETFs Offer Investors a Strategy to Further Diversify Portfolios Beyond Traditional Asset Allocation.

Direxion is pleased to announce that it has launched two exchange-traded funds, Direxion All Cap Insider Sentiment Shares and Direxion Large Cap Insider Sentiment Shares.

The Direxion All Cap Insider Sentiment Shares ETF (Fund Symbol: KNOW) seeks investment results, before fees and expenses, that track the Sabrient Multi-Cap Insider/Analyst Quant-Weighted Index. The Direxion Large Cap Insider Sentiment Shares ETF (Fund Symbol: INSD) seeks investment results, before fees and expenses, that track the Sabrient Large-Cap Insider/Analyst Quant-Weighted Index.

The new ETFs offer various benefits to investors, including a verifiable and repeatable rules-based index approach to equity investing. They provide investors with access to stocks that corporate insiders are accumulating, and they focus on insider transactions and analyst ratings based on public company filings to determine weightings within the indices they track. The indexes allocations to various sectors can vary significantly from traditional cap-weighted equity benchmark weightings and the strategies seek to provide alpha (excess return) over comparable benchmarks.

“We are committed to providing advisors and investors with the opportunity to invest in buy-and-hold equity strategies that allow them to differentiate themselves within the marketplace” said, Ed Egilinsky, Managing Director and Head of Alternatives at Direxion. “Investors are always looking for ways to try and generate excess returns within their equity portfolios. These equity indices are are not constrained by either style box or sector allocation limitations, as are the majority of typical equity investments.”

Related Direxion Shares

KNOW

Direxion All Cap Insider Sentiment Shares

INSD

Direxion Large Cap Insider Sentiment Shares

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There is no guarantee that the funds will achieve their objectives. Past performance is not indicative of future results.

For more information on all Direxion Shares daily leveraged ETFs, click here, or call us at 866.476.7523.

The ETFs are not suitable for all investors and should be utilized only by sophisticated investors who understand leverage risk, consequences of seeking daily leveraged investment results and intend to actively monitor and manage their investments. Due to the daily nature of the leverage employed, there is no guarantee of amplified long-term returns. Past performance is not indicative of future results.

An investor should consider the investment objectives, risks, charges, and expenses of Direxion Shares carefully before investing. The prospectus and summary prospectus contains this and other information about Direxion Shares. Download a prospectus and summary prospectus. The prospectus and summary prospectus should be read carefully before investing.

Risks:

Investing in the funds may be more volatile than investing in broadly diversified funds. The use of leverage by a fund increases the risk to the fund. The more a fund invests in leveraged instruments the more the leverage will magnify gains or losses on those investments. There is no assurance that the Funds will achieve their objectives and an investment in a Fund could lose money. No single Fund is a complete investment program. The Funds are not designed to, and will not necessarily, track the underlying index or benchmark over a longer period of time. One cannot invest directly in an index.

An investment in the Funds involve risk, including the possible loss of principal. The Funds are non-diversified and include risks associated with concentration risk that results from the Funds’ investments in a particular industry or sector which can increase volatility. The use of derivatives such as futures contracts, forward contracts, options and swaps are subject to market risks that may cause their price to fluctuate over time. The Fund does not attempt to, and should not be expected to, provide returns which are a multiple of the return of the Index for periods other than a single day. For other risks including correlation, leverage, compounding, market volatility and specific risks regarding each sector, please read the prospectus.

The views in this material represent an assessment of the current market conditions and is not intended to be a forecast of future events. These views are intended to educated the reader and do not constitute investment advice regarding the funds or any security in particular. Past performance does not gaurantee future results.

Distributor: Foreside Fund Services, LLC.